With starting up becoming the new, to-do thing, it is very important
for aspiring entrepreneurs to understand how important it is to have a
sellable offering, because you would not want to end up looking like this, would you?
It is a beautiful and a motivational moment, when you hear reputed speakers, speak at events and seminars, especially when you are an aspiring entrepreneur and sitting amongst many similar minds in a beautiful lit hall, at an amazingly well organised event, minds filled with things to remember, hearts with all the push it requires and eyes for meeting the speakers in person and take more info. Even great when the speakers says the similar things which you have been reading about all along, from the time you started exploring, it makes you comfortable, it makes you believe you are on track, it makes you tell yourself, "Hey, Mr./Ms X, your doing good, see, the speaker, who has achieved so much more is saying the same things, I am so right" STOP.... just STOP for a minute...
You have to do an even more important thing, you have to remember, he/she is standing before a huge crowd, with people such as you and he/she has to say things which would keep many of you occupied, sometimes, just sometimes, things would not be the same as what is being said, except, ONLY if it is from experiences, because, experiences are real, are different for all and have lessons for oneself and all rest, said that, this is not what I wanted to write about today, Speakers and their problems (its a topic for some other time). Today, its about solving a problem or having a sellable product?
So, going back a bit, when you hear people say, "Solve a Problem" "Create an idea from a Solution" "Work towards solving the problems the masses have, simple way" we feel, that is so right, true and makes more sense. Once we have an amazing solution on hand, we would not be able to sell hard, the masses would accept it, would realise it, would appreciate it and I would have a winning startup under me. Right? I thought so too, once upon a time, I mentored many a startups with these same lines, I really believed it too. Trust me, I did...
But then, here is #SCRealityReports for you.....
We were proved wrong, we have been officially proved wrong. You can have the world's most easily adoptable solution to the biggest problem most of the masses have, but without making it a sellable product, you have nothing but solutions which are called dreams by many. When the masses, your end users, use your solutions, testify that its the best in the world, that they got the most out of the solution and turn a deaf ear to your cost, use the offering for free, ignore the charges and walk-away as if they least care for it especially when they know they need it most, you stop, you are confused, you as the solution provider are CONFUSED.. You know they need it, you see they benefit from it, you are sure they want it more, then what in the world is stopping them to buy it from you, to take it with a cost, why is it that the moment a cost tag is put on it, it becomes the least wanted, an option ?
DON'T BE CONFUSED...
The masses are used to be sold at, they are more comfortable when they know that they are being sold at. The great history of businesses is such that, every one sold and sold hard, now, the new kinds, the startups think that they come up with a solution and the masses would adopt them, don't be mistaken. Habits are engraved deep in all.. They need to be sold. They need to feel the power of familiarity in the system. They need to be SOLD at and nothing more. NEW IDEAS, SOLUTIONS, COMFORT, SIMPLICITY, these things do mean a lot, they really really need it and there is no doubt in their minds that they need it, they are dying to adopt it, but they are helpless, they are used to being sold at, its in them, in their deepest of systems and subconscious so you cannot dig that out of them, you need to bloody sell. Sell, the best of offerings, the simple of solutions and the most needed offering, you still need to sell..
That leaves us with a clear answer here, when ever you start to build a solution to a problem the masses have, make sure you are designing it in such a way, that it is a sellable offering, make sure you design the sales strategy to it along with it as you build it. Understand your end users and the depths of their pockets. Talk to them on BUYING the solution you are building, FOR A COST, from the day one of interactions. Never ever in your mind or hearts believe that you are creating real value for money and your users would adopt it the moment they experience it, they WILL NOT. They are not equipped to do so, they are machined towards being sold at, so be an entrepreneur from the day one and that is, learning to SELL... The first step towards you winning is to be ready and well prepared to sell, even if you have the world's best solution to the biggest problem in hand.
The above #SCRealityReport is based out of experience of our own, we understand that it would be questioned by many out here, but that is why, it is considered a Reality Report right? That is why, me the founder are out here, to answer all your questions... Ask us, would be more than happy to answer them all for you...
If you would agree or disagree to this, feel free to mail to startupsclub@gmail.com and we could meet up for a cup of coffee, to brainstorm on this Reality Report from us, the founder and provider of thoughts to www.startupsclubpost.com and hey, don't forget to follow us on Twitter - @SClubPost
Signing off for now... Keep thinking...
It is a beautiful and a motivational moment, when you hear reputed speakers, speak at events and seminars, especially when you are an aspiring entrepreneur and sitting amongst many similar minds in a beautiful lit hall, at an amazingly well organised event, minds filled with things to remember, hearts with all the push it requires and eyes for meeting the speakers in person and take more info. Even great when the speakers says the similar things which you have been reading about all along, from the time you started exploring, it makes you comfortable, it makes you believe you are on track, it makes you tell yourself, "Hey, Mr./Ms X, your doing good, see, the speaker, who has achieved so much more is saying the same things, I am so right" STOP.... just STOP for a minute...
You have to do an even more important thing, you have to remember, he/she is standing before a huge crowd, with people such as you and he/she has to say things which would keep many of you occupied, sometimes, just sometimes, things would not be the same as what is being said, except, ONLY if it is from experiences, because, experiences are real, are different for all and have lessons for oneself and all rest, said that, this is not what I wanted to write about today, Speakers and their problems (its a topic for some other time). Today, its about solving a problem or having a sellable product?
So, going back a bit, when you hear people say, "Solve a Problem" "Create an idea from a Solution" "Work towards solving the problems the masses have, simple way" we feel, that is so right, true and makes more sense. Once we have an amazing solution on hand, we would not be able to sell hard, the masses would accept it, would realise it, would appreciate it and I would have a winning startup under me. Right? I thought so too, once upon a time, I mentored many a startups with these same lines, I really believed it too. Trust me, I did...
But then, here is #SCRealityReports for you.....
We were proved wrong, we have been officially proved wrong. You can have the world's most easily adoptable solution to the biggest problem most of the masses have, but without making it a sellable product, you have nothing but solutions which are called dreams by many. When the masses, your end users, use your solutions, testify that its the best in the world, that they got the most out of the solution and turn a deaf ear to your cost, use the offering for free, ignore the charges and walk-away as if they least care for it especially when they know they need it most, you stop, you are confused, you as the solution provider are CONFUSED.. You know they need it, you see they benefit from it, you are sure they want it more, then what in the world is stopping them to buy it from you, to take it with a cost, why is it that the moment a cost tag is put on it, it becomes the least wanted, an option ?
DON'T BE CONFUSED...
The masses are used to be sold at, they are more comfortable when they know that they are being sold at. The great history of businesses is such that, every one sold and sold hard, now, the new kinds, the startups think that they come up with a solution and the masses would adopt them, don't be mistaken. Habits are engraved deep in all.. They need to be sold. They need to feel the power of familiarity in the system. They need to be SOLD at and nothing more. NEW IDEAS, SOLUTIONS, COMFORT, SIMPLICITY, these things do mean a lot, they really really need it and there is no doubt in their minds that they need it, they are dying to adopt it, but they are helpless, they are used to being sold at, its in them, in their deepest of systems and subconscious so you cannot dig that out of them, you need to bloody sell. Sell, the best of offerings, the simple of solutions and the most needed offering, you still need to sell..
That leaves us with a clear answer here, when ever you start to build a solution to a problem the masses have, make sure you are designing it in such a way, that it is a sellable offering, make sure you design the sales strategy to it along with it as you build it. Understand your end users and the depths of their pockets. Talk to them on BUYING the solution you are building, FOR A COST, from the day one of interactions. Never ever in your mind or hearts believe that you are creating real value for money and your users would adopt it the moment they experience it, they WILL NOT. They are not equipped to do so, they are machined towards being sold at, so be an entrepreneur from the day one and that is, learning to SELL... The first step towards you winning is to be ready and well prepared to sell, even if you have the world's best solution to the biggest problem in hand.
The above #SCRealityReport is based out of experience of our own, we understand that it would be questioned by many out here, but that is why, it is considered a Reality Report right? That is why, me the founder are out here, to answer all your questions... Ask us, would be more than happy to answer them all for you...
If you would agree or disagree to this, feel free to mail to startupsclub@gmail.com and we could meet up for a cup of coffee, to brainstorm on this Reality Report from us, the founder and provider of thoughts to www.startupsclubpost.com and hey, don't forget to follow us on Twitter - @SClubPost
Signing off for now... Keep thinking...
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